We partnered with Molly and Caroline to bring a new approach to kids’ hydration to life, from early product development through brand launch. Our team worked across strategy, branding, formulation, packaging, manufacturing, sourcing, e-commerce, and marketing to build a cohesive brand from the ground up. The goal was to make hydration feel fun and approachable for kids while creating a product and brand parents could feel good about. We developed a playful, energetic identity and convenient squeeze-pouch format designed to be portable and shelf-stable. From product development to launch, we created the foundation for Mersea to enter the market with a distinctive product, clear positioning, and a scalable brand system.